Not politics, not policy: Trump’s new product no one saw coming is available to buy nationwide

When it comes to Donald Trump, surprises are no longer surprising. But this latest one still caught nearly everyone off guard.

Since returning to the White House in January, the 45th and now 47th president has found time between legal battles, foreign policy standoffs, television interviews and rallies with his base, to launch something few people saw coming. It’s not a new cryptocurrency – in fact you could make an argument that it’s as far removed from that as could be – but there is a politically-linked slogan to go with it: fight, fight, fight.

What is Trump selling now?

Unveiled with a video from Trump himself on the official website, some items in the collection are presented in a small gold statue of Trump. The boxes feature his iconic fist raise. It appears, following sales of self-branded sneakers, bibles and smartphones (to name just a few), now he wants to ‘Make America smell great again’.

Yes, it’s perfume and cologne.

How much is Trump cologne?

Trump has released three versions of perfumes and colognes, priced from $199 to $249 for his Victory 47 option, a nod to his second presidency. The packaging leans heavily into campaign aesthetics, and the scents have the expected tub-thumping bravado that works for some people:

“With every spray, Victory 47 captures confidence, beauty, and unstoppable determination. A sophisticated, subtly feminine scent that’s your go-to signature for any occasion,” is how it targets women, while men get suitably invigorated with:

“Featuring his iconic golden statue, Victory 47 blends rich, masculine notes with a refined, lasting finish. For men who lead with strength, confidence, and purpose—this is more than a cologne; it’s a celebration of resilience and success."

With the marketing plays continuing with “limited-edition,” “numbered,” and “collectible” being pushed, Trump supporters not struggling to make ends meet may be tempted.

Early reviews are mixed. Some buyers love the novelty. Some suggest you can get the same smell for a few bucks at your local store. Then there are others wondering why a sitting president is, once again, moonlighting with more products.

Whether it’s branding genius or olfactory overreach, one thing’s for sure: Trump is now bottling his unbridled confidence, literally.

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