The Instagram feature many users miss: This is why you can’t follow hashtags on IG anymore

Most Instagram users were keen advocates of hashtags as they were a simple but effective way to discover new content.

Following something like #Pizzas would fill your feed with the finest from Rome, Naples and all over Italy with the hashtag a clever shortcut to access the content you actually cared about and wanted to see.

After seven years with users being able to follow hashtags, in 2024 Instagram turned off the feature as they claimed it eliminated spam with the hashtag-following feature becoming a magnet for irrelevant posts, bots, and clickbait and rather than enhancing the users feed, it simply created more irrelevant posts taking advantage of popular and highly followed hashtags.

Users can still search hashtags, tap through top and recent posts, and add them to your own content to help it get discovered. What you can’t do anymore is follow them like you would a person or page. That means no more hashtag-curated content casually dropping into your feed.

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