What are McDonald’s updated burgers? What changes have been made?
Hamburglar is driving coast-to-coast to pull off the ultimate burger-stealing heist as McDonald’s introduces its updated burgers now available nationwide.
McDonald’s announced last April that after receiving “rave reviews” in select foreign markets that it would be “serving up its hottest, juiciest and tastiest classic burgers ever,” stateside. The fast-food chain advised customers to be on the lookout for Hamburglar who had come out of retirement because the updated burgers were so tempting.
McDonaldland’s resident mischief-maker is driving coast-to-coast in the ‘Burgercuda’, his never-before-seen getaway car, to pull off the ultimate burger-stealing heist. Those that spot the custom 1970 Plymouth Barracuda and scan the vehicle’s code will get an Arch Card to try the improved classic burgers and more.
What are McDonald’s updated burgers? What changes have been made?
The culinary team at McDonald’s thought about improvements that would “bring even more of that iconic McDonald’s taste to fans,” says the fast-food chain. They came up with “small but tasty improvements,” over 50 tweaks in total with the intention of making some of their core menu items better. The changes affect the Big Mac, McDouble burger and the classic Cheeseburger, Double Cheeseburger and Hamburger.
Senior Director of Culinary Innovation at McDonald’s USA, Chef Chad Schafer said: “We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever.”
These improvements also include changes to the buns making them “softer” and “pillowy” and which are then “freshly toasted to a golden brown.” As well, to get a “juicier, caramelized flavor” on their beef patties, the culinary team added white onions to them while still on the grill. Additionally, for fans of the Big Mac, the brand’s signature burger will have “more tangy sweetness” with more Big Mac sauce.
“McDonald’s built a legacy on serving delicious burgers, but anytime we have an opportunity to make the best even better, we take it,” Chief Marketing and Customer Experience Officer at McDonald’s Tariq Hassan said in a press release. “It’s no surprise these changes caught the attention of our biggest burger fan – the Hamburglar. We’re excited for fans to join in on the fun as they look for him on his burger-stealing spree. You never know where he’ll pop up next.”
How to spot the Hamburglar’s Burgercuda
While the Burgercuda might be a classic muscle car capable of helping Hamburglar outrun any one pursuing him after a burger heist, it’s pretty easy to spot when not flying down the road. Customers should be on the lookout for the following according to McDonald’s
Hamburglar’s iconic look: signature black-and-white stripes are portrayed across the car's interior and exterior, along with his logo on the headrests and red detailing throughout.
Burger-loving details: The getaway car features bun-like hubcaps, a spare tire disguised as a giant cheeseburger, and a hidden burger warmer in the center console to ensure his stash stays perfectly hot, juicy and tasty.
RBL RBL: Hamburglar’s signature catchphrase makes an appearance on the hood scoop and license plate.
Should you spot the Burgercuda, scan the QR code on the side of the car at the rear. You’ll get an Arch Card, which you can use to try the improved classic burgers, and Hamburglar-inspired swag.
McDonald’s fans everywhere can enter to win free burgers for a year, whether or not that spy the Hamburglar and his Burgercuda, by visiting SpotHamburglar.com.
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