A former Rockstar developer explains why a new GTA 6 trailer hasn't been announced

This weekend marked the one-year anniversary of the release of Grand Theft Auto 6’s first trailer. While it was an eventful moment, seeing Vice City return in a new version of the franchise was a highlight. Much has been said and analyzed about the trailer, and the community wants only one thing: to know more. According to our analysis, we’ll have to wait a little longer, but according to a former Rockstar Games developer, the studio has its reasons why this “radio silence” has only led to strange conspiracy theories among the community.

Rockstar’s silence is part of the plan

According to Mike York, who worked as an animator at Rockstar New England until 2017 and has worked on 'Grand Theft Auto V' and 'Red Dead Redemption 2′, it’s all part of a tactic within the company to increase speculation within the community, he commented on his YouTube channel.

“All the developers over there are geeking out about it, trust me,” he said. “When I was over there I would have little conversations with people and be like, ‘Did you hear this person found this mystery?’ And they’d go, ‘Oh yeah!’”

“Specifically Rockstar, they’re very secretive about what they do, and this is a really cool tactic because it creates allure and it creates mystery and it creates people talking about it without them having to do anything. The more they’re silent the better it is, because the more people will be antsy and want to talk about it and have this feeling of not knowing what’s going to happen.”

“They could easily release the trailer date and be like, ‘Hey this is when the trailer’s coming out,’ but they don’t do it. And they don’t do it on purpose because it’s a really, really good marketing tactic. If you think about it, it creates these really cool theories. This brings the fans together. This is a really cool way to get fans to talk about your game when you’re not releasing anything yet, in-between the times,” commented York.

While we’ve taken the community’s theories with a pinch of salt, York ultimately commented that he doesn’t believe Rockstar would place clues in GTA Online images. “As a developer, it was really cool to sit down and look at these comments that people leave and these conspiracy theories that they come up with, because a lot of them are super elaborate, and they take a lot of time to come up with. It really goes to show the passion behind all these fans behind this franchise, because these people are taking hours and hours and hours out of their day to try to go after these theories, and it’s really fun.”

For now, we are still waiting for more details as GTA 6 is scheduled for release in the fall of 2025 for Xbox Series X and PS5.

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