Xbox makes a spectacular appearance at the Sphere in Las Vegas

The Sphere in Las Vegas impresses everyone and its way of displaying content makes us think we have traveled to the future. Microsoft was the last to be seen in this incredible structure, which by its design seems to have been created with the aim of promoting Xbox. A new marketing campaign and the start of TwitchCon in Las Vegas are some of the reasons why the American company has decided to appear in a big way in the city of the state of Nevada.

Advertising at The Sphere in Las Vegas is starting to become prominent in the video game industry, with Mortal Kombat 1 appearing in the structure when it was released. There’s no better advertising than that which goes viral and crosses borders, and The Sphere is doing it in a big way. We are in the final stretch of October, and after confirming the acquisition of Activision Blizzard, Microsoft is living a great moment with Xbox.

The Sphere in Las Vegas and how it amazes the world

A technological reference that truly amazes, a structure 112 metres high and 157 metres wide. A total of 1.2 million LED screens, each the size of a hockey puck, cover the entire exterior of ‘The Sphere’ and can be programmed with images of all kinds. A scenario in which to live events in a way that has never been achieved before, and is that the Sphere has cost around 2,300 million dollars, being responsible for its design ‘Populous’, the prestigious architectural firm specializing in sports venues.

The Sphere’s interior is as impressive as its exterior, with a capacity of up to 18,600 and a 16K resolution LED screen.