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Who sells more jerseys, Lebron James or Steph Curry?

Between the two of the biggest NBA stars, LeBron James and Steph Curry, who has the highest sales of NBA jerseys and merchandise?

Stephen Curry #30 of the Golden State Warriors drives against LeBron James #23 of the Los Angeles Lakers
Ethan MillerGetty Images

The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) recently announced that Stephen Curry of the Golden State Warriors has reclaimed his position as the NBA’s Most Popular Jersey list’s top-selling player. The announcement came just in time for the beginning of the playoffs, where the league’s biggest stars were set to take the court.


For almost a decade, Curry and LeBron James of the Los Angeles Lakers have been two of the most talked-about players in the league. They have faced each other numerous times in the NBA Finals and have consistently been the All-Star game’s top vote-getters. It’s challenging to mention one without the other.

Who sells more jerseys?

According to the joint statement, Curry’s recent success as the reigning Finals MVP has propelled him back to the top of the list during the first part of the season, while James trails closely behind in second place. This marks the first time since the 2017-18 season that Curry has held the coveted top spot on the NBA’s Most Popular Jersey list.

While in the second half of the season, Lebron James, who became All-Time NBA top scorer in the meantime, returned to the first position.

The NBA and NBPA’s announcement has generated a buzz among fans and players alike.

What about the teams?

During the first half of the 2022-23 regular season, the Los Angeles Lakers have proven to be the most popular team among NBA fans, as per sales data from NBAStore.com. While Golden State’s Stephen Curry has claimed the top-selling jersey spot, Lakers’ superstar LeBron James can take pride in his team’s collective popularity.

The Golden State Warriors, who have been a force to be reckoned with in the NBA, come in second on the list of most popular team merchandise, followed by the Boston Celtics, Milwaukee Bucks, and Chicago Bulls. It’s important to note that these rankings are based solely on NBAStore.com sales and may not necessarily reflect each team’s overall popularity or success.

The list of the current top-selling NBA jerseys:

1.LeBron JamesLos Angeles Lakers
2.Stephen CurryGolden State Warriors
3.Jayson TatumBoston Celtics
4.Giannis AntetokounmpoMilwaukee Bucks
5.Luka DoncicDallas Mavericks
6.Kevin DurantPhoenix Suns
7.Devin BookerPhoenix Suns
8.Ja MorantMemphis Grizzlies
9.Damian LillardPortland Trail Blazers
10.Kyrie IrvingDallas Mavericks