What brand of sunglasses does Deion Sanders wear? Coach Prime’s signature shades
Deion Sanders took his passion for sunglasses to the next level by collaborating with Blenders Eyewear to introduce his own eyewear line.

Deion Sanders, renowned as a sports icon and entrepreneur, is well-known for his bold fashion choices, and one of his signature style elements is his collection of sunglasses. Over the years, Sanders has sported sunglasses from high-end and emerging brands. However, the recent buzz is all about his exciting collaboration with Blenders Eyewear in 2023, resulting in the launch of his own line of sunglasses, aptly named “Coach Prime.”
Deion Sanders recently launched a line of custom sunglasses with Blenders Eyewear.
— Joe Pompliano (@JoePompliano) September 16, 2023
So when the Colorado St. head coach commented on him wearing them during interviews, Sanders took advantage.
Coach Prime handed them out to the entire team, which went viral on social media. And… pic.twitter.com/3kw9tPpYGQ
Coach Prime’s signature shades
Sanders is not only a revered figure in the world of sports but also a fashion trendsetter known for his flamboyant style. One of his standout fashion accessories is his choice of sunglasses. In 2023, Sanders took his passion for sunglasses to the next level by collaborating with Blenders Eyewear to introduce his own eyewear line.
As of today, September 16, 2023, the stylish Coach Prime sunglasses are available for fans to order, with shipping expected to commence in October 2023. The sunglasses come in a range of styles and are priced between $50 to $100.
Sanders’ Sunglasses Collection
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Throughout the years, Sanders has been spotted wearing a variety of sunglasses, ranging from classic aviators to chic and modern designs. He has a preference for luxury brands like Gucci and Jacques Marie Maggies, but this hasn’t stopped him from exploring new brands and unique styles.
This eyewear line embodies Sanders’ distinctive style, ensuring that each pair of sunglasses reflects his persona. Crafted from premium materials, every Coach Prime sunglass guarantees quality and features polarized lenses for optimal sun protection.
