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How are the tickets sold and distributed to the Super Bowl teams?

Ticket prices to Super Bowl LVII are by no means cheap, but how are they distributed among Super Bowl teams and what’s the process? Let’s take a look.

Ticket prices to Super Bowl LVII are by no means cheap, but how are they distributed among Super Bowl teams and what’s the process? Let’s take a look.

Attending the Championship game of any major professional sport is a privilege, but there are some that are simply a cut above the rest and that’s most definitely the case when it comes to the NFL’s Super Bowl. Yet getting tickets to such an event can often times be quite difficult and most certainly expensive.

How are Super Bowl Tickets distributed?

In years gone by, purchasing a ticket to the Super Bowl was quite a convoluted process, but today things have changed thanks to websites like the NFL Ticket Exchange, Stubhub, TicketMaster and Ebay. Tickets from such websites have an average starting price of around $3.200 and go as high as $28,800 as of this writing. Prices have gone down a bit the past few days, so those who waited to purchase might have saved thousands of dollars. The cost is also bound to fluctuate in the last few days before the big game.

That being said, it should be noted that ticket prices can vary depending on the market in which they are being sold i.e. tickets to a Super Bowl being held in Los Angeles will understandably cost more than those for one staged in Kansas City.

With regard to how tickets are distributed, the largest quantity of Super Bowl tickets is evenly distributed amongst fans of the two participating teams. As a result the majority of Super Bowl tickets are not even off the printing press until late January. Once available, both franchises then hold lotteries for season ticket holders in which all fans have an equal opportunity to purchase tickets. Individuals can then purchase the tickets at face value.

What about casual fans and those of other NFL teams?

Once the initial round of distribution is concluded, the remaining 30 teams in the NFL are allocated a much smaller quantity of tickets to be distributed amongst their fans. Typically those tickets are snapped up by front office staff along with their family and friends. Lastly the NFL also holds an annual “draw” for fans who have mailed in an entry form. Those fans - if selected - get the opportunity to buy tickets at face value which of course reduces the cost incurred. If you’re curious about how that works, you need only send your personal information to the following address:

Super Bowl ADA Random Drawing

345 Park Avenue

New York, NY 10017

While there have of course been many complaints about the prices for the big game this year, rest assured if you’re one of the lucky ones to attend, it promises to be a game to remember!


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