SUPER BOWL LVII
Is Greg Gutfeld getting a primetime Super Bowl 2023 ad?
He is being dubbed as the ‘new king of late night’ and is bringing his own divisive brand to Super Bowl LVII...and the crown comes too!
There is no doubt that Greg Gutfeld grabs attention. On Fox News Channel’s political talk show ‘The Five,’ he offers his conservative political commentary and throws in his own brand of humour. Is he to everyone’s taste? No. Is he a ratings winner? Absolutely
‘King’ Greg Gutfeld hits Super Bowl ads
That popularity led Fox to hand him his own late night comedy show on the cable channel, named simply ‘Gutfeld!’ And this Sunday, the man with the exclamation mark is going to be joining some of the biggest brand names in the country as they interrupt our Super Bowl LVII viewing.
That’s right, those mega-expensive ads are going to include a promotion of the show and it is said to last just 15 seconds. Given that these slots can cost up to $7 million dollars for half a minute, it’s understandable that Fox went for the smaller timeframe. The network also uses that as part of the narrative, cutting away just as Greg’s about to get into it with someone in the background explaining, “Sorry, these ads are pricey.”
As Alex Weprin for The Hollywood Reporter explains, ‘the ad sees Gutfeld in royal regalia, sitting on a throne and holding a staff, flanked by regular guests Tyrus and Kat Timpf, as well as his tiny dog, Gus. The tagline of the ad declares him “The new king of late night.”
If you want to see it ahead of time, you’re in luck...
Who is Greg Gutfeld?
Gutfeld has had a long and varied career in media, starting as a staff writer for Prevention magazine before moving on to writing for various men’s magazines. He was later an editor for Men’s Health, Maxim, and Stuff magazines.
In 2007, Gutfeld joined the Fox News Channel, where he became a co-host and panelist on the political talk show ‘The Five’. He also hosts his own weekend show ‘Gutfeld!’ In his shows, he is known for his conservative political commentary and humor.
Gutfeld is a controversial figure and has been the subject of much debate and criticism over the years. Some people view him as a talented political commentator who offers a fresh and humorous perspective on current events, while others criticize him for his controversial statements and conservative views. Regardless, he has a dedicated following of viewers who tune in to his shows for his unique take on politics and current events.
Overall, Gutfeld is a well-known and influential personality in the media world, and his career has been marked by his quick wit, conservative political views, and his ability to engage, entertain, and occasionally shock his audience. The Super Bowl spotlight only serves to show that the big cheeses at Fox are keen to raise his profile even higher.