NFL 24/25 season: which cities provide the biggest market for their teams?
With the 2024/25 NFL season round the corner, it’s a perfect opportunity for teams to pocket huge sums of money from their local area.
The keyboards are clacking and thumb-burn from lightspeed Twitter scrolling is real as fans eagerly prepare for the new NFL season, which is set to begin in earnest.
Ahead of the opening game, which is between the Kansas City Chiefs and the Baltimore Ravens at Arrowhead Stadium (Thursday, September 5, 2024, at 8:20 p.m. ET / 5:20 p.m.), AS USA took a look at one of the most nuanced aspects of the game in the North American continent: the markets open to various teams as they look to benefit financially from a sport that is centred around money.
Top NFL market cities as of 2024:
| Team | City | Market value |
|---|---|---|
| Dallas Cowboys | Dallas, TX | $1.6bn |
| New England Patriots | Foxborough, MA | $1.2bn |
| Los Angeles Rams | Los Angeles, CA | $1bn |
| New York Giants | New York, NY | $1bn |
| Chicago Bears | Chicago, IL | $0.8bn |
Which team is the most valuable in the NFL?
Curiously, four of the five from this list appeared in the 2023/24 market size when it came to television, with Philadelphia being the only city excluded from the above list. The 2017 Super Bowl winners are a huge name in the NFL, and are set to once again fight at the top when it comes to raking in the cash from those who want to see them play.
The Dallas Cowboys continue to be the most valuable team in the league without a doubt, and are now valued at a record $10 billion, a 13% increase from last year, per Forbes. They also lead the NFL in revenue, generating $1.1 billion, and have the highest operating income at $500 million.
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However, they are not the only team playing around with the jumbo-sized calculator: four teams saw their values increase by at least 20% over the past year: the Tennessee Titans rose by 26% to $4.4 billion, the Las Vegas Raiders are now worth $6.2 billion, up 22%, the Miami Dolphins increased by 24% to $5.7 billion, and the Cleveland Browns went up 20% to $4.62 billion.
Lionel Messi might be drawing curious glances over in Miami, but it will be a while before anyone knocks the pigskin off its perch at the top of the tree in the USA.