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SUPER BOWL LVIII

Who owns the 49ers? How did the DeBartolo York family make its fortune?

Marie Denise DeBartolo York is an American billionaire businesswoman who is the owner of the San Francisco NFL franchise as well as a Premier League club.

Marie Denise DeBartolo York is an American billionaire businesswoman who is the owner of the San Francisco NFL franchise as well as a Premier League club.
Kyle TeradaUSA TODAY Sports via Reuters Con

In NFL team ownership, the San Francisco 49ers face criticism for their unique business approach, run by the DeBartolo York family. Fans of the Niners are expressing frustration due to what they see as a long-standing issue - the team’s reluctance to change its ways. That said, their minds may be more focused right now on winning Super Bowl LVIII.

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DeBartolo York: how the 49ers are funded

DeBartolo comes from a family that is famous for its real estate development. Her brother, Edward J. DeBartolo Jr., was the previous owner of the 49ers football team and a controversial figure who was removed from his position by then-President Trump five years ago. After graduating, Marie Denise joined the family business, The DeBartolo Corporation, and quickly became its executive vice president. In 1994, following her father’s death, she was appointed company co-chairman and ultimately oversaw the sale of all 78 DeBartolo malls, which were the foundation of their family business. Since 1999, DeBartolo has been heading the San Francisco 49ers team, which she later passed on to her son Jed York in 2007.

The criticism centers around the belief that the team’s owners are frugal billionaires who are set in their ways. Many fans who have remained loyal to the team reflect on the challenges posed by the Yorks’ business decisions over the past two decades.

Upon delving into the intricacies of the situation, it becomes evident that the Yorks view themselves not just as football team owners but as venture capitalists. Their investment portfolio extends beyond the 49ers and encompasses a staggering 40 companies, including a significant stake in the English Premier League team, Leeds United.

Controversy over 49ers ownership

This unconventional approach raises questions about the priorities of the 49ers’ ownership. While football is undoubtedly a significant part of their portfolio, fans of the team question the extent of the owners’ commitment to on-field success. The notion of “dialing back spending” on the 49ers prompts inquiries about whether this is part of a broader strategy applied to all their ventures.

The 49ers’ status as venture capitalists adds a layer of complexity to the discussion. While football is their largest investment, it’s not their only one. Their primary goal seems to be centered on the overall growth of their expansive portfolio rather than solely focused on winning a Super Bowl.

This approach has led fans to question the priorities of NFL team ownership. The 49ers’ venture capitalist approach, coupled with their lack of success in player personnel investments, leaves fans grappling with a fundamental question - what truly matters to the Yorks? As the 49ers navigate the complexities of the football business, fans’ concerns highlight the need for a paradigm shift that may be necessary for the team’s sustained success.