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2023 BRITISH OPEN

What clothing brand sponsors Viktor Hovland? What he is wearing at the 2024 US Open

Once again Norway’s top golfer is drawing attention for his excellent play at a major and his fashion style.

Joseph McMahon
Joseph McMahon
jmcmahonztown
Once again Norway’s top golfer is drawing attention for his excellent play at a major and his fashion style.
GREGORY SHAMUSAFP

Hovland is off to a shaky start at the 2024 US Open. He is currently battling the natural elements to try to make his way up the leaderboard in the afternoon on Thursday, but people are talking more about his wardrobe than his golf game. (We’ll update the photo as soon as we get one from Pinehurst.)

The 26-year-old is styled out by the Swedish clothing company J. Lindberg. Information on the clothes that Hovland has worn this week at the British Open can be found on this online retail shop.

The J.LINDEBERG company was founded in Stockholm in 1996 according to their website. They offer products for consumers leading a contemporary and active lifestyle. It’s definitely a style for the modern, upbeat crowd.

You have to be a great golfer with a ton of confidence to play with some of the outfits he wears. His wardrobe at the US Open has been a little more toned down compared to other majors this year, but he has definitely been a good investment for J.Lindeberg as his shirts made a splash at the Masters, PGA Championship and for sure next month at the British Open.

We’ll keep you posted during the rest of the season as Hovland will definitely entertain with his golf and his fashion sense.

Hovland can turn things around if he can stay out of the rough. That and a hot putter and we’ll see one of the game’s best ball strikers at the top of the leaderboard for sure.