At Augusta National, they’re not “fans” - Here’s why they’re called “patrons” at the Masters

The 2026 Masters is underway and if you’re watching the broadcast, you’ll notice that the commentators call the fans “patrons.” The tournament organizers use the term “patron” to describe the attendees, which sets them apart from regular fans in other golf tournaments. The term “patron” was first introduced by the tournament’s founders, Clifford Roberts, and Bobby Jones, who believed that the attendees were not mere spectators but consumers of an experience, much like restaurant or opera patrons.

According to David Owen, author of the definitive history of Augusta National, “The Making of the Masters,” Roberts believed that the tournament was made possible by the patrons, hence using the term “patron.” He wanted to remind everyone involved in the tournament that the focus had to be on constantly improving the experience for the people watching. This is why the Masters tournament is known for its high standards of hospitality, customer service, and attention to detail.

Media outlets have also adopted the term “patron” because the club requires them to do so. Similarly, the club requires the use of “first and second nine” instead of “front and back.” Patrons are not referred to as fans, a crowd, or even a gallery. They are patrons, and using the term “patron” reflects the tournament’s commitment to providing a unique and memorable experience for its attendees.

Unlike other pro tournaments, Augusta does not have sign-bearers, reporters, photographers, broadcast personnel, or cameramen behind the golfers. Only competitors, caddies, and rules officials are allowed inside the ropes. This creates a unique and intimate atmosphere that allows patrons to get up close and personal with the golfers.

Patrons who arrive early and place their chairs will find them waiting for them when they return, and this is just one example of the exceptional customer service at the Masters tournament. The Masters honors the game, the players, the officials, and the sacred golfing place in Georgia, creating a respected environment.

This level of respect was once demonstrated more than 40 years ago when Jack Whitaker, a famous golf commentator, used the term “mob” to describe the scene around a green. The Masters leadership let Whitaker’s bosses know that he would not be invited back, and he wasn’t. This incident just underscores the importance of respect and decorum at the Masters tournament and why it is considered one of the most prestigious events in the sporting world.

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