Snoop Dogg joins forces with Luka Modric at Swansea

Who would have told Swansea City fans that in just three months, Luka Modric and Snoop Dogg would become co-owners of their club? Seeing is believing. Even though the Swans have seven consecutive seasons in the Championship (they haven’t played in the Premier League since 2018), that hasn’t stopped the Real Madrid legend, now on board at AC Milan player, and the famous American rapper from backing them.

In mid-April, the veteran Croatian footballer acquired a stake in Swansea City, becoming a co-owner. “Recognized as one of the best players of his generation, Luka Modric’s leadership, knowledge, and passion for football will be fundamental to the club’s continued development,” the club emphasized. What practically no one imagined is that their new “ally” would be none other than Snoop Dogg.

It’s a Swans thang

“Swansea City is delighted to announce global rap superstar and multi-platinum selling artist Snoop Dogg has become the club’s latest high-profile co-owner and investor. The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian football great Luka Modric became part of Swansea City,” a club statement read.

The Doggfather to boost Swansea’s commercial reach

The club added, “Snoop’s ties to the club will run deeper than the donning of the famous white shirt as he formally becomes a member of club ownership. And it is hoped his global profile and love of football can play an important part in helping us spread the Swansea City name as far and wide as possible in order to boost our commercial performance to further support our aspirations as a club.”

To celebrate his addition, the Swans have unveiled a mural in the West Stand of the Liberty Stadium. Football, and life, never ceases to amaze.

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