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The Messi Experience World Tour will reach 150 cities

The experience immerses you in 75 minutes of emotion, inspiration and entertainment, connecting fans with the Argentine in an interactive and immersive journey unique to date.

The experience immerses you in 75 minutes of emotion, inspiration and entertainment, connecting fans with the Argentine in an interactive and immersive journey unique to date.
Hand-outPrimo Entertainment

“The Messi Experience: A Dream Come True” is gearing up to unleash the football magic of the Argentine superstar in an epic worldwide tour that will bring the experience to 150 cities around the globe. This innovative project, a collaboration between Primo Entertainment and Moment Factory, has already captured the attention of thousands of football fans in Miami who have already purchased tickets for the premiere on 25 April 2024.

Now, ‘The Messi Experience’ has announced an exciting World Tour that will start in the United States and travel to Europe, various countries in South America, and Asia, among others. With public sales already open at www.themessiexperience.com, the excitement to be part of this multimedia adventure is reaching new heights. Those who have already secured their tickets for the premiere in Miami in April 2024 are just the first fortunate ones, as new cities that will be part of this thrilling global itinerary will continue to be announced.

Where the Messi Experience World Tour is going


Europe, where Messi spent the most significant part of his career, will witness the unparalleled experience that will cover his most memorable moments with Barcelona, in Spain and on the Champions League stage. European fans will have the opportunity to relive the iconic moments that marked Messi’s journey on this continent, where he left an indelible mark.

South America

South America, the land where Messi grew up and triumphed with the Argentine national team, will also be the heart of this experience. From his early days in Rosario to the conquest of the 2022 World Cup and his arrival at Inter Miami, South American fans can immerse themselves in Messi’s inspiring narrative and feel the unique connection he has with this region of the world.


In Asia, where Messi is followed by millions of fans, the anticipation reaches unprecedented levels. The admiration and affection Messi evokes in Asia are out of this world, and ‘The Messi Experience’ will offer fans in the region the opportunity to get closer to the football icon in a way never seen before.

“The fan response has been overwhelming, and we are thrilled to take ‘The Messi Experience’ to 150 cities worldwide,” said Andrés Naftali and David Rosenfeld, co-founders of Primo Entertainment. “This is not just an event; it is a World Tour that will allow Messi fans worldwide to immerse themselves in the extraordinary life and career of this football icon.”

Messi’s 75-minute immersive experience

The experience, lasting approximately 75 minutes, will unfold in an interactive space of 2,300 m2 featuring nine thematic installations. From the early years in Rosario to the victory in the 2022 World Cup with Argentina, visitors will experience a total immersion in Messi’s life and achievements. This emotional journey will include the opportunity to emulate training on the field, real-time score updates, and the possibility to interact with Messi through Advanced Artificial Intelligence.

“The Messi Experience: A Dream Come True” will open its doors to the public at the Hangar at Regatta Harbor in Coconut Grove, Miami, on 25 April 2024, before embarking on its journey to 150 cities worldwide.

Tickets for the new cities announced will be available at www.themessiexperience.com.