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World’s best football clubs' digital performance in China with Bayern Munich #1

Last Red Card report from Mailman Group takes into account the world's top 33 football teams currently active across China’s digital landscape.


The Red Card -a globally recognized study on football clubs’ digital success in China- analysed 33 teams online in China across eight different performance indicators.

The study assessed the top European clubs across eight key performance metrics, covering Weibo & WeChat performance, online mentions and active digital presence.

According to the conclusions of the report, with a significant increase in the value and number of media rights agreements, e-commerce launched through digital and the explosion of professional sports teams touring China in the off-season, The Red Giant 'has become the number one market for fan growth, revenue opportunities and untapped sponsorship'.

This was the final standings' top 12 clubs, with four Spanish teams in the ranking:

1. Bayern Munich

2. Manchester United

3. Liverpool

4. Real Madrid

5. Arsenal

6. Barcelona

7. AC Milan

8. Tottenham Hotspur

9. Manchester City

10. PSG

11. Chelsea

12. Atletico Madrid


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