Barcelona keen to set up a women’s team in the USA
President Josep Maria Bartomeu says he’s keen to promote the Barça brand in the United States and that a women's team is a key part of the club's growth strategy.
Bartomeu wants to grow the club in the USA
Josep Maria Bartomeu has a vision. He wants to be the Barcelona president that really establishes the club’s brand in the United States. While in New York this week for the opening of the club’s new office in Manhattan – an event attended by Real Madrid legend Raúl González – Bartomeu made clear his objective: to grow the club in every possible way.
Women's football will help promote the Barcelona brand
“We want to create a women’s football team to compete here in the United States,” he said. “We hope it will help us to promote the club.” Barcelona currently have a women’s team playing on a professional basis in the Spanish league.
Bartomeu also outlined other aspects of the club’s strategy in the United States. “One of our objectives is to establish a wide network of FCB soccer schools that will promote the club across the country,” he said. “Our growth plan is based predominantly on partnerships with sponsors and the FCB schools.” The club currently operates an FCB soccer school in Florida and is due to open another in Charlotte, North Carolina in the coming weeks.