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Real Madrid, Barcelona, Man Utd, Liverpool: most shirts sold

Four European clubs sell more than a million of their shirts each year with Spain's big two among them. The Premier League has six clubs in the top 20, more than any othe
Champions League draw 2018

Most sold football shirts.

A devilishly good shirt-selling machine

When it comes to selling football shirts, Manchester United sit top of the European league. The Old Trafford club, who visit Anfield tonight to face their historical rivals Liverpool, have proven themselves once again as a marketing machine.

Paul Pogba - world record transfer and shirt seller's dream
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Paul Pogba - world record transfer and shirt seller's dream

The Red Devils sell 1.75 million Adidas garments each year, according to a study undertaken by PR Marketing who have looked at shirt sales between seasons 2011-2012 and 2015-2016. The only other club that gets close to the English side managed by José Mourinho - and who brought in big names like Zlatan Ibrahimovic and Paul Pogba this summer - is Spanish giants Real Madrid who are selling just 100,000 items less each year (1.65M) . Completing the top three is current LaLiga champions Barcelona, although with 1,278,000 sales they are somewhat distant.

The best of the rest

Germany juggernaut Bayern Munich sit in fourth place and fellow Bundesliga side Dortmund join them by just sneaking into the top 10. Between them lie three English sides - Chelsea, Liverpool and Arsenal - and the current powerhouses from France and Italy, PSG and Juventus respectively.

Atlético Madrid  complete the list of the top 20 and incredibly, considering recent success, their 173,000 shirt sales is around a tenth of that of Manchester United and neighbours Madrid.

The top 20 clubs by shirt sales

Club League Volume Brand 2016-2017 1 Manchester United Premier 1,750,000 Adidas 2 Real Madrid LaLiga 1,650,000 Adidas 3 Barcelona LaLuga 1,278,000 Nike 4 Bayern Munich Bundesliga 1,200,000 Adidas 5 Chelsea Premier 899,000 Adidas 6 Liverpool Premier 852,000 New Balance 7 Arsenal Premier 835,000 Puma 8 PSG Ligue 1 526,000 Nike 9 Juventus Serie A 452,000 Adidas 10 Dortmund Bundesliga 393,000 Puma 11 Galatasaray Turquía 386,000 Nike 12 Fenerbahçe Turquía 365,000 Adidas 13 Manchester City Premier 342,000 Nike 14 Marseille Ligue 1 335,000 Adidas 15 Tottenham Premier 268,000 Under Armour 16 Milán Serie A 200,000 Adidas 17 Inter Serie A 199,000 Nike 18 Schalke Bundesliga 184,000 Adidas 19 Lyon Ligue 1 177,000 Adidas 20 Atlético LaLiga 173,000 Nike

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