Force India launch their new VJM10 for the 2017 F1 season

FORMULA 1

Force India launch their new VJM10 for the 2017 F1 season

Force India launch their new VJM10 for the 2017 F1 season

The team are targeting a strong showing this season and looking to break into Formula One's top three. That was the messsage at the launch of their new car on Wednesday.

Ambitious launch for the underdogs

Force India set their sights on breaking into Formula One's top three at the launch of their new car on Wednesday and hit back at suggestions that they lack the budget to match the manufacturers in a spending 'arms race'.

"If we did not dream big, we would not have finished fourth in the world championship last year," said co-owner and principal Vijay Mallya, the embattled former billionaire whose extradition is sought by India.

"We will always dream big," added the liquor tycoon who was charged in absentia last month by India's Central Bureau of Investigation with conspiracy and fraud over a loan to his defunct Kingfisher Airlines. He has dismissed the charges against him.

Vijay Mallya, Team Principal and Managing Director takes a photo of the VJM10 car during the Sahara Force India Formula One team launch at Silverstone.

Overcoming the financial gap

"We have never had conversations, even in private, that we cannot break into the top three. That is certainly going to be our objective. We are going to give it our best shot."

Force India enjoyed their best ever season last year, finishing behind Mercedes, Red Bull and Ferrari. Their annual budget is estimated at less than half that of the teams above them and also some of those below, such as McLaren.

Rivals doubts over Force India

Renault Sport F1 managing director Cyril Abiteboul told reporters at the launch of his team's car on Tuesday, when he set a target of fifth overall, that he doubted Force India had the resources to compete at the very top.

"I think this season will be an arms race, and I really feel for the teams who are under-resourced," the Frenchman had said. "I believe that most of the car build budget of a Force India will be gone by now, just to cope with the new regulations."

Mallya laughed at the suggestion during a stage presentation.

"It's not the amount of arms you have, it's the quality of your weaponry"

"Good luck to him. He might have to eat his words. It's not the amount of arms you have, it's the quality of your weaponry," said the Indian.

Under promise, over deliver 

Mallya said the team planned to develop the new Mercedes-powered VJM10 throughout the season but would not a target for podium finishes or points he wanted Mexican Sergio Perez and French newcomer Esteban Ocon to achieve.

"I've always said 'under promise and over deliver'," said Mallya of his approach to Formula One. "And I'm going to stick to that philosophy. As much as people may say there is this huge barrier to breaking into the top three, I see no reason why we can't."

All the teams are presenting their cars over the week ahead of testing in Barcelona next week.

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