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BARCELONA

Barcelona: Messi exit could cost Camp Nou €137 million

According to consulting firm Brand Finance, Leo Messi's departure from Barcelona will affect the club's commercial income to the tune of around €77m.

Update:
BARCELONA, 08/08/2021.-  El delantero argentino Lionel Messi, durante su comparecencia este domingo en el Camp Nou para explicar su versión sobre su marcha del conjunto azulgrana, decisión que el club atribuye a razones "económic
Andreu DalmauEFE

Leo Messi’s departure from FC Barcelona could cost the club up to €137 million in lost revenue, according to consulting firm Brand Finance. That lost income, from brand-related revenue and commercial interests, represents 11% of Barcelona’s current valuation of €1.26 billion. The biggest loss, according to the analysts, would come in the form of commercial income, with the club forecast to lose up to €77m in sponsorships with another €43m in shirt sales and other merchandise.

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Messi, who has left Barcelona after 21 years following the club’s inability to meet Liga requirements on salary caps and despite the Argentina captain’s willingness to take a 50% pay cut, will also leave a hole in terms of gate receipts and prize money for the team’s performances, estimated at around €17m for the 2021-22 season. In its report Brand Finance Football 50 2021, the consulting firm reported Barcelona is the second-highest football club in the world in terms of brand value, behind only Real Madrid, which is valued at €1.27 billion.

Barcelona facing "painful reduction in brand value" post-Messi

“The presence of Messi at Barcelona has without doubt allowed the club to attract fans, season-ticket holders, better players and directors, commercial agreements and to win trophies. His departure could cost the club dear and lead to a painful reduction in its brand value,” said Teresa de Lemus, general director of Brand Finance Spain.

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