NFL

How much are the Dallas Cowboys worth?

The new 2021/22 NFL season kicks off on Thursday 9 September as Dallas Cowboys face up to Tom Brady and the current champions, Tampa Bay Buccaneers.

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How much are the Dallas Cowboys worth?
TOM PENNINGTON AFP

The new NFL season gets underway on Thursday (9 September) as Dallas Cowboys face Super Bowl Champions Tampa Bay Buccaneers in Florida. This season features a new 17-game schedule, with every team playing once a week and the classic Super Bowl taking place in Los Angeles a week later than usual, on 13 February 2022.

Thursday's season opener - which we're bringing you live - at the Raymond James Stadium between the Cowboys and the Buccaneers kick-starts what promises to be an exciting new NFL season.

Cowboys....sports richest franchise

For a sixth consecutive year, the Dallas Cowboys topped the prestigious annual Forbes 'World's most Valuable Sports Teams' listing with the Texans sports business having a value of 5.7 billion dollars. The NFL team share the podium with two New York based franchises with MLB's NY Yankees in second place with a value of 5.2 billion dollars ahead of NBA's Knicks with the basketball team having a 5 billion dollar value.

Cowboys owner Jerry Jones paid $150 million to buy the franchise from owner Bum Bright in 1989  and in the space of just five years, has seen the value of the franchise increase by 43%.

The source of such wealth is cited to the team playing regularly on Sundays which generates substantial 'game-day' revenue with TV networks paying over 250 million dollars for broadcast rights. 100 million dollars alone also come into the business from premium seating at the AT&T branded 80,000 capacity stadium.

Jacksonville Jaguars v Dallas CowboysQuarterback Dak Prescott #4 of the Dallas Cowboys and running back Ezekiel Elliott #21.

Cowboys rich-list rivals

In terms of closest NFL rich rivals, the New England Patriots are the second placed franchise in the rich listing with the Robert Kraft owned team having a current value of 4.4 billion dollars, closely followed by the NY Giants.

In the world of US Sports, being rich is no guarantee for on-field success with the last Dallas Cowboys Super Bowl win coming back in 1996 despite the Texans being a regular fixture in the annual NFL play-offs.