Earlier this week MrBeast posted another of his super-viral videos. But while his output typically includes outlandish feats - ’7 Days Exploring An Underground City’ or ’Men Vs Women Survive The Wilderness For $500,000’ - the latest is surprisingly straight-forward.

The latest video is entitled ’Find Your Dog, Win $10,000′ and it features an easily understandable premise. A dog owner is challenged to pick his own pet out of a line-up of 15 identical golden retrievers.

Making things more difficult, the contestant is standing some distance away from and doesn’t appear to be given the chance to pet or call the dogs. Nevertheless, he still managed to identify his own dog and he walked away with a $10,000 prize from the world’s most-followed YouTuber.

How many views has the ‘Find My Dog’ video got?

MrBeast first posted on YouTube in early 2012 and has since grown his brand into the most-followed account on the platform, with more than 375 million subscribers. He has, at last count, about 76 billion views on his content and the latest video is already helping to boost that figure.

Within two days of posting ‘Find Your Dog, Win $10,000′ the view count had already topped 90 million viewers, with 4.8 million likes already in the bag. In total the YouTube Short last just 35 seconds and was presumably a lot easier, and cheaper, to produce than ’$10,000 Every Day You Survive In A Grocery Store‘.

Nevertheless there’s undoubtedly a real skill and creative flourish that goes into every single video put out under the ‘MrBeast’ brand. Despite the $600 million annual revenue there’s no sense that his appeal has hit a ceiling and he insists that he’s always looking to expand, always searching for a way to outdo the last video.

“It’s a never-ending treadmill for the content obviously,” he told TIME. “It’s brutal. You’re always on, and it’s a lot of pressure. And this whole system is based around 200 million people just magically showing up and watching my next video.”

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