How Taylor Swift’s ‘Eras Tour’ has helped her streaming numbers
Although there have only been two live performances so far, Taylor Swift’s ‘Eras Tour’ is already proving to be a big success for the singer.
Taylor Swift’s ‘Eras Tour’ is dominating the music scene at the moment, and it’s certainly helped her when it comes to streaming numbers.
The singer kicked off the tour with back-to-back shows at State Farm Stadium in Glendale, Arizona. Those lucky enough to be in attendance were treated to 44 songs and over three hours of Taylor on stage.
While Swift’s tour will take her to Allegiant Stadium in Las Vegas, Nevada on March 24 and 25, fans aren’t waiting for the singer to perform to listen to her music.
Taylor Swift fans are streaming her hits
Daily streams for Swift’s hits saw an increase in numbers when the ‘Eras Tour’ kicked off last Friday.
‘Black Space’ saw an 18 percent increase in streaming in the United States once the tour began compared to the previous day, while ‘Lover’ saw a 20 percent increase according to Luminate.
‘Cruel Summer’, which was the first song performed on the Eras setlist, saw its daily streams more than double, going from 352,000 to 750,000 streams.
‘Anti-Hero’ and ‘Lavender Haze’, both from Swift’s most recent album ‘Midnights’, saw an increase of 14 percent and 31 percent respectively.
How have Taylor Swift’s new releases performed?
Prior to the start of the tour, Swift delighted fans by releasing four previously unreleased songs.
‘Eyes Open (Taylor’s Version)’, ‘Safe & Sound (Taylor’s Version)’, ‘If This Was A Movie (Taylor’s Version)’ and ‘All Of The Girls You Loved Before’ were all released at midnight on March 17.
“In celebration of The Eras Tour I’m releasing 4 previously unreleased songs tonight at midnight,” she wrote in an Instagram post.
Those songs are all performing well, with ‘All of the Girls You Loved Before’ having already accumulated 11,000 digital sales in the United States, while also residing in the upper parts of the daily streaming charts on both Spotify and Apple Music.