What is ‘Tomato Girl Summer’? Everything you need to know about the new fashion trend

The fashion world is abuzz with a new trend called Tomato Girl Summer, which has taken TikTok by storm. While it doesn’t necessarily involve dressing up as a tomato, it does embrace the essence of the fruit with its abundance of red and tomato-print clothing. More importantly, it embodies a European summer’s carefree and relaxed vibes.

When you think of tomatoes, images of strolls along the European coast, meandering through farmers’ markets, savoring antipasti in charming cafes, and taking refreshing dips in the ocean come to mind. Tomato Girl Summer captures this romantic, slow-paced lifestyle, and it has captivated the attention of millions on TikTok, amassing over 208 million views and counting.

Such is the magnitude of this trend that even Airbnb predicts a surge in travel to Italian coastal cities like Amalfi, Florence, and Sorrento during the upcoming July 4 holiday. The exact origins of Tomato Girl Summer are unclear, but Vogue declared 2018 as the year of fruit prints, drawing inspiration from designers like Miuccia Prada, Stella McCartney, Wild Heart, and Stella Jean. It seems the allure of fruit-inspired fashion hasn’t waned since then.

What Is the Tomato Girl Trend?

To fully embrace the Tomato Girl Summer aesthetic, a carefully curated wardrobe is essential. Must-have pieces include picnic-appropriate dresses, flowy linen pants, head scarves, espadrilles, and woven handbags. A love for patterns, such as gingham, pinstripes, eyelets, florals, and artsy food graphics also characterizes the trend.

This rustic-inspired lifestyle embraces “old-school” aesthetics, with vintage jewelry and understated makeup as key elements. San Francisco-based retailer Lisa Says Gah, known for its fruit, vegetable, and pastry-patterned clothing and accessories, is a go-to destination for those seeking to embody the Tomato Girl lifestyle fully.

But Tomato Girl Summer isn’t confined to the digital realm. Celebrities like Billie Eilish and Hailey Bieber have been spotted embracing the trend in real life.

With its enchanting blend of vibrant fashion, easy elegance, and European-inspired vibes, Tomato Girl Summer is set to make another splash this season. So, for those looking to infuse their wardrobe and lifestyle with a touch of carefree allure, this trend might be the perfect fit.