Elon Musk’s new million-dollar business to help buy Twitter
The entrepreneur no longer fighting his name has created a perfume, thus entering the beauty sector, which he has called “the finest fragrance on Earth”.
A new business for businessman Elon Musk, a perfume called ‘Burnt Hair’ and which he defines as “the finest perfume on Earth.” The quirky new product from the billionaire costs $100 a bottle and will begin shipping sometime early next year.
He is selling it through The Boring Company, his infrastructure company, and has shared the news and the launch himself so that his followers can buy it. He says that 10 thousand units have already been sold. He pleded with people in a tweet, “Please buy my perfume, so I can buy Twitter.”
What’s behind the perfume
In the purest style of the movie Monsters SA, where the protagonists used 'odorant' with the scent of a wet dog, or garbage bags, they say that this perfume does not exactly smell like Bulgarian roses.
“The essence of repugnant desire,” the website description used to pitch the new fragrance said. As he commented on Twitter, 10,000 units have already been sold, which when added together means that he would have already earned more than one million euros in just three days since announcing the launch of the perfume.
The billionaire has even changed his bio on Twitter, describing himself as a “perfume salesman.” In addition, through the social network he has also wondered “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?”
The perfume was a joke that has come true. In late September, Musk hinted at the upcoming product, tweeting “Burnt Hair” – Scent for Men by Singed” a tie-in to a previous strange Boring Company product, a flamethrower sold in 2018.
The perfume packaging
The perfume is presented in a wine-red glass bottle, it is not known if it is with a diffuser or directly open, and according to the businessman it is “an omnigender product.”
The perfume, which will arrive in the first quarter of 2023, can be purchased with Doge, a cryptocurrency derived from Bitcoin that uses a dog as a pet, and supports also the businessman.
The company’s website assures that wearing his perfume is equivalent to “Just like leaning over a candle at the dinner table, but without all the hard work.” A way to “Stand out in a crowd! Get noticed as you walk through the airport.”
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