Krispy Kreme updates rewards program: How to get free doughnuts and drinks

Doughnut lovers can now rack up points to exchange for up to a dozen free Original Glazed doughnuts at Krispy Kreme.

The chain has launched what it calls the “most generous rewards in doughnut history”- the all-new Krispy Kreme Rewards. A company official said that unlike other restaurants, they are giving even more to their loyal customers and making it easier for them to earn freebies and perks.

A dozen free doughnuts

“We take a lot of pride in being generous to all our guests, and that’s not changing. By becoming a Krispy Kreme Rewards member, you’ll experience even more sweetness,” according to a company statement.

If you’re not yet a member, you can sign up for the program by downloading the Krispy Kreme or by creating an account at their website. Until May 11, all new rewards members will receive a dozen free Original Glazed doughnuts.

If you’re already a member, just use your current credentials to log in to your updated account.

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How does the Krispy Kreme Rewards program work?

Under the new program, members will receive 10 points for every dollar they spend, and there are more items they can receive with these points. They can apply what they accumulate to receive single, three, six, or a dozen doughnuts. They can also exchange them for drinks like hot chocolate and coffee.

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Members have until May 11, 2024 to take advantage of special deals.

Customers will also receive other perks for being part of the program, including getting a free birthday treat, getting double points during their anniversary month, and being given the chance to try limited-edition products for free.