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Netflix raises prices again in October 2023: how much do subscriptions cost now?

Netflix is raising prices again following a successful third quarter for the company and a password-sharing crackdown that went better than expected.

Netflix is raising prices again following a successful third quarter for the company and a password-sharing crackdown that went better than expected.
DAVID SWANSONREUTERS

Netflix has announced it will raise prices again after a strong third-quarter earnings report and a successful crackdown on password sharing that resulted in an increase in subscribers. This news comes after Amazon announced that Prime Video would begin integrating ads next year.

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Netflix will be charging $3 more for its premium ad-free plan, rising to $22.99 from $19.99. The one-stream basic plan, which is no longer available for new or rejoining members, has risen by $2 from $9.99 to $11.99. If you are currently on the basic plan, you can remain on it until you change plans or cancel your account.

The standard plans, which include the cheapest entry-level $6.99-a-month rate with ads, will not increase in cost at the moment.

How much does Netflix cost in the United States?

Here are the current prices for the streaming service’s three subscription options, which differ because they have some different characteristics:

  • Standard with ads: remains at $6.99/month, allows subscribers to stream in 1080p quality, but does not allow content downloads. In addition, the catalog is more limited and only one user can access the account.
  • Standard: still costs $15.49/month and has no ads. The maximum resolution is 1080p, but content can be downloaded, and two devices can access the account. Extra member slots can be added for $7.99/month.
  • Premium: now costs $22.99/month, allows for streaming in 4K resolution, downloads, and can be shared between four devices simultaneously. Extra member slots can be added for $7.99/month.
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Goodbye to shared accounts

When it began offering services as a streaming platform, Netflix not only turned a blind eye to people sharing their passwords but published tweets encouraging the practice.

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However, the company had a change of heart, now making it much more difficult for users to share their accounts. Currently, accounts can only be shared with users in the same household. This move was also a way for the company to increase their revenue as more users who want to continue using the platform would need to purchase their own plan.

The crackdown on password-sharing turned out to be a profitable move for Netflix. Instead of losing subscribers as the company feared, their base increased by 8.8 million last quarter.