Borderlands 4 is $70 after all... so what was all the drama for?
All that fuss for nothing, Borderlands 4 sticks to the standard AAA price.
After weeks of online outrage, heated debates, and a now-infamous “real fan” comment from Gearbox CEO Randy Pitchford, the dust has finally settled: Borderlands 4 will launch at the standard $70 price point. That’s right: not the rumored $80 that sparked a firestorm across social media.
A recap of the chaos
The pricing drama began when Pitchford, responding to speculation about an $80 price tag, told a fan that “if you’re a real fan, you’ll find a way to make it happen.” The internet did not take that well. What followed was a wave of backlash, apologies, and a 573-word tweet from Pitchford trying to clarify his intent.
Meanwhile, fans braced for a price hike, especially after other publishers began testing the waters with $80 titles. But when preorders for Borderlands 4 finally went live, the base game was listed at $69.99—exactly in line with most AAA releases in 2025.
What you’re actually paying for
- Standard Edition: $70 – The full game, no early access gimmicks.
- Deluxe Edition: $100 – Includes cosmetic extras and post-launch DLC.
- Super Deluxe Edition: $130 – Adds future story packs and new playable Vault Hunters.
So yes, there are pricier options, but the base game remains accessible without any surprise markups.
In the end, the controversy fizzled out into a non-story. Borderlands 4 costs what most big games cost today. Whether the drama was a genuine miscommunication or a clever PR feint, it’s clear now that all the noise was for nothing. The game launches September 12 on PS5, Xbox Series X|S, Switch 2, and PC—at the price everyone expected in the first place.
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