PlayStation will seek to increase its multi-platform presence

The winds of change are blowing through the video game industry and Sony Interactive Entertainment believes that the PlayStation brand should expand its multiplatform presence.

According to a post on his Twitter / X account, Insider Genki picked up on one of the statements made by Sony president, COO, and CFO, Hiroki Totoki, during a recent Q&A session with investors. In it, he talked about his intentions to improve profit margins and mentioned that one of the ways to do this is through a strategy that leverages first-party titles to grow multiplatform.

“In the past, we wanted to popularize console and the 1st party titles’ main purpose was to make the console popular,” commented Totoki. “It is true, but there is a synergy to it. So if you have strong first party content, not only with our console but also other platforms like computers, 1st party can be grown with multiplatform and that can help operating profit to improve. So that is another one we want to proactively work on.”

“I personally think there are opportunities out there for improvement of margins, so I would like to go aggressive in improving our margin performance,” concluded Hikori Totoki.

PC becomes more important to PlayStation

While this does not represent a radical change in the way PlayStation operates, it does correspond to a change in the waiting periods in which we will see games from its studios come to PC. Previously, we have seen first party titles arrive on PC via Steam, such as Horizon Zero Dawn, God of War: Ragnarok, The Last of Us Part I, or Marvel’s Spider-Man: Miles Morales.

While these titles have been slow to arrive on the platform, the recent success of Helldivers 2 may be proof that certain titles can benefit from a simultaneous release.