The Legend of Zelda is getting official Hasbro action figures, first look coming next week
Nintendo’s new licensing deal will bring six-inch collectibles to fans, with the debut taking place at San Diego Comic-Con.
Nintendo is expanding The Legend of Zelda beyond video games with a new toy partnership. The company has announced a multi-year licensing agreement with Hasbro to produce action figures and other collectibles based on the iconic franchise, with the first products set to launch in 2027. Fans won’t have to wait that long for a preview, however, as the first figures will make their debut next week.
A Legendary First Look at San Diego Comic-Con
Fans won’t have to wait until next year to see what Hasbro is cooking up. The toy giant has confirmed that the first three action figures from this new line will be officially revealed at San Diego Comic-Con 2026, which runs next week from July 23 to July 26. These initial collectibles will be designed as highly detailed, poseable six-inch scale figures. While Hasbro has not yet confirmed which specific characters will make up the inaugural trio, series staples like Link, Princess Zelda, and the villainous Ganondorf are the most likely candidates to lead the charge.
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, Hasbro’s president of toys and board games, in an official news release. “By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
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The partnership also arrives ahead of a major milestone for the franchise. The new toy line is expected to coincide with the release of Nintendo’s live-action The Legend of Zelda movie, which is currently scheduled to premiere in theaters on April 30, 2027.
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