Not LeBron nor Curry: one name outshines others in NBA social media rankings of 2025
As we close out 2025, here’s how the social media rankings for the NBA’s top names looks.
As the NBA enters one of its high-pressure stretches of the season, the league’s social media rankings offer a glimpse into which players are capturing global attention far beyond the court. Forget the sport, this is 2025, and that’s the real quiz.
According to recent league figures, nine of the ten players with the highest total views across official NBA social and digital channels this season are scheduled to compete on December 25.
The list tallies views from various online hell holes such as Instagram, TikTok, YouTube, Twitter, and the NBA app.
This year marks the 78th edition of the NBA on Christmas Day and the 18th year in a row playing five games.
— NBA Communications (@NBAPR) December 22, 2025
The NBA began playing games on Christmas Day in 1947 in its second season. pic.twitter.com/LdAEIOMAAn
Luka Doncic: the NBA’s most popular player
At the top of the chart sits the Lakers’ Slovenian sensation Luka Dončić, whose highlight reels, star performances and signature threes have generated the most views among all players so far this season.
Hot on his heels is San Antonio’s Victor Wembanyama, the 7-foot-4 beast whose blend of talent and work ethic continues to capture audiences around the world.
Behind Wemby are two of the game’s most enduring figures: Golden State Warriors sharpshooter Stephen Curry remains a favourite, as does Los Angeles Lakers icon LeBron James, who rounds out the top four. Again, The King proves that even with nearly two decades in the league he still drives significant digital interest for the franchise. Getting rid of him due to the birth date on his passport is not a simple decision.
The rest of the top ten is a mix of established stars and rising names. Oklahoma City’s Shai Gilgeous-Alexander and Denver’s Nikola Jokić are among those whose consistently strong play has translated into social media noise, while Cooper Flagg is leading the new generation of stars as he enters the top 10 in his rookie season.
Here’s a look at the 10 most-viewed players across @NBA social media platforms this season, nine of whom will be featured on Christmas Day. The action begins Thursday, Dec. 25 at noon ET on ABC and ESPN. pic.twitter.com/1Ob2zdg83x
— NBA Communications (@NBAPR) December 23, 2025
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The NBA schedule on Christmas Day will feature five games: Cavaliers vs. Knicks (Noon ET, ABC/ESPN), Spurs vs. Thunder (2:30 p.m. ET, ABC/ESPN), Mavericks vs. Warriors (5 p.m. ET, ABC/ESPN), Rockets vs. Lakers (8 p.m. ET, ABC/ESPN) and Timberwolves vs. Nuggets (10:30 p.m. ET, ABC/ESPN).
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