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Marketing

The $3 billion race for your jersey: inside sport’s most lucrative battleground

Commercial

The $3 billion race for your jersey

Isabel GuillénCalum Roche20/07/2025 02:48
The ad man who told the world to ‘Just Do It’ and the advertising campaign that built the Nike brand

Business

The ad man who told the world to ‘Just Do It’

AS USA21/06/2025 05:39
How Pepsi won the challenge in the 1980s but lost the ‘Soda Wars’ to Coke

Food & drink

Pepsi fell flat despite winning challenge with Coke

Greg Heilman27/05/2025 05:40
Taylor Swift Eras Tour merchandise: how do prices compare in the UK to Europe?

MUSIC

My Taylor is rich

Andy Hall05/06/2024 17:46
How much money did Real Madrid make from their pre-season tour of the United States?

REAL MADRID

Madrid's money-making US trip

Fernando S. TaveroRoddy Cons04/08/2023 04:17
Twitter changes logo and name: What are some examples of company rebranding fails?

BUSINESS

Rebranding fails

Kieran Quaile24/07/2023 05:42
Simone Biles tops SportsPro 2021 most marketable athletes list

SPORTS MARKETING

Simone Biles tops SportsPro 2021 most marketable athletes list

AS USA25/08/2021 11:48
Erling Haaland, a goldmine in advertising and marketing

BUNDESLIGA

Erling Haaland, a goldmine in advertising and marketing

EFE05/03/2021 08:34
Cristiano Ronaldo continues to play King Midas at Juventus

JUVENTUS

Cristiano Ronaldo continues to play King Midas at Juventus

Isabel Roldán17/10/2019 09:04
Real Madrid: which signing is their most important?

REAL MADRID

Real Madrid: which signing is their most important?

As.com16/05/2019 07:57
The 11 highest shirt sponsor earners in European football

European football

The 11 highest shirt sponsor earners in European football

As.com14/11/2018 06:30
Cristiano launches new CR7 casual fragrance

REAL MADRID

Cristiano launches new CR7 casual fragrance

As.com08/09/2017 12:53
Top 30 sports stars with most endorsements

SPORTS

Top 30 sports stars with most endorsements

As.com10/02/2017 09:18
Top 10 non-Spanish footballers with the best image

Football image

Top 10 non-Spanish footballers with the best image

As.com02/02/2017 09:17
The 'Cristiano Ronaldo' brand doubles its value in two years

REAL MADRID

The 'Cristiano Ronaldo' brand doubles its value in two years

As.com10/01/2017 04:53
The Cristiano Ronaldo 'brand' is worth 160 million euro

REAL MADRID

The Cristiano Ronaldo 'brand' is worth 160 million euro

Mario de la Riva08/11/2016 16:26