SUPER BOWL LVIII
How much was Usher paid for the Super Bowl 2024 halftime show?
It has been 13 years since Usher made a special appearance at the Super Bowl XLV halftime show in Arlington, TX, to perform his hit “OMG.”
The R&B legend Usher will be headlining the halftime show for Super Bowl 58 in Las Vegas. This marks a triumphant comeback for the 45-year-old artist, who previously gave an electrifying performance at Super Bowl 45 in Arlington, Texas, 13 years ago.
Jay-Z, whose company Rock Nation has been instrumental in curating the NFL’s live music entertainment since 2019, called Usher to give him the exciting news. Given his wildly successful residencies at Caesar’s Palace and Park MGM, Usher’s connection to the host city, Las Vegas, played a pivotal role in his selection.
Usher’s residency shows have been a massive success, with his original 14-show run at Caesar’s Palace grossing over $12.9 million in ticket sales. His subsequent residency at Park MGM has been even more lucrative, with Billboard reporting ticket sales of $64 million across 59 shows as of last September.
How much money will he earn for the Super Bowl halftime show?
Despite not receiving direct payment for their halftime appearances, artists like Usher benefit greatly from the exposure and marketing opportunities provided by performing at the Super Bowl. Last year’s Super Bowl attracted a staggering 115 million viewers, making it one of the most-watched telecasts in US history.
For Usher, the Super Bowl halftime show is a launching pad for his ambitious plans in 2024, including releasing his highly anticipated ninth studio album, “Coming Home.” Additionally, he has secured licensing agreements for a fragrance line and a cognac brand, Remy Martin, which are expected to see significant sales boosts following the big game.
As anticipation builds for his performance, Usher has teased his fans with promises to showcase elements from his illustrious 30-year music career, potentially incorporating elements from his Vegas residency show, such as roller skating. While performing for a crowd of 65,000 in an NFL stadium differs from his intimate theater shows, Usher’s Super Bowl halftime show will surely captivate audiences worldwide with his signature style and showmanship.