Super Bowl LX

How viewers for TPUSA’s alternative Kid Rock halftime show compare to Bad Bunny’s Super Bowl show

Turning Point USA’s “alternate” halftime show featuring Kid Rock brought in millions of viewers, but it’s unlikely to be a match for Bad Bunny.

Kid Rock y el presidente Donald Trump en la Oficina Oval en la Casa Blanca.
Leah Millis
Jennifer Bubel
Redactora sobre deporte americano.
Sports journalist who grew up in Dallas, TX. Lover of all things sports, she got her degree from Texas Tech University (Wreck ‘em Tech!) in 2011. Joined Diario AS USA in 2021 and now covers mostly American sports (primarily NFL, NBA, and MLB) as well as soccer from around the world.
Update:

Super Bowl LX was held in Santa Clara, California, a city and state with literal Spanish names. And yet, many Americans were upset that the NFL chose an artist to perform at halftime whose lyrics are all in Spanish.

Despite their rage, Bad Bunny, who claims that music is a universal language and whose halftime message was all about love over hate and uniting people, is universally adored by many different cultures. Still, the Republicans decided to broadcast an alternative “halftime show” featuring Kid Rock, Lee Brice, Bradley Gilbert and Gabby Barrett, hosted by Turning Point USA.

TPUSA vs Bad Bunny: How the viewership numbers stack up

As you’d expect, considering enough people in the country voted for Donald Trump that he became president a second time, there were actually quite a lot of viewers tuning to the TPUSA’s alternative halftime show.

At its peak, about 5.7 million people tuned in to the broadcast. And while that may sound like a lot, it’s peanuts in comparison to what the Super Bowl halftime show typically brings in. We don’t yet have the exact numbers (those will become available on Monday), but since 2008, it has annually brought in over 100 million viewers.

Last year, Kendrick Lamar broke the record with an estimated 133.5 million viewers. Considering Bad Bunny’s global reach, there’s a good chance he breaks that record.

We know that the president himself was watching Bad Bunny, as he made sure to comment on it on his social media directly after, adding to the audience numbers.

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