Kelce fever in Cannes: Travis and Jason reveal the secret to the success of their podcast at the “Oscars of advertising”
NFL stars and podcasting brothers Travis and Jason Kelce were present at the 2025 Cannes Lions Festival and talked about the secret to their success.
At the 2025 Cannes Lions International Festival of Creativity, Kansas City Chiefs tight end Travis Kelce and brother and former Philadelphia Eagles center Jason Kelce captivated audiences during the Amazon Port Panel, where they discussed the success of their hit podcast “New Heights”.
The event celebrated their transition from football to media stardom, highlighting how their authenticity and unfiltered brotherly chemistry have made their show a global success.
Travis and Jason Kelce at the Amazon Port Panel in Cannes, France pic.twitter.com/bY2YxxN2iS
— BBQ Chiefs (@BBQChiefs) June 16, 2025
The Kelce brothers’ secret to podcast success: authenticity
The Amazon Port Panel brings creatives together to discuss how entertainment and technology blend. The Kelce brothers were the stars of this year’s panel. “New Heights” began in 2022 and quickly took off in popularity. Jason and Travis expressed that the key to their podcast’s appeal is being real and relatable - a refreshing contrast from others in the industry.
“Fans can smell inauthenticity a mile away,” Travis said.
“We’re not trying to be polished broadcasters,” Jason added. “We’re just talking like we would at the dinner table.”
I walked into my hotel in Cannes behind the Kelce brothers who not only are the most polite but they are also legitimately the size of buildings. Very lovely polite fashionable handsome buildings.
— Brooke Hammerling (@brooke) June 16, 2025
Their candid, natural dynamic, paired with humor, heartfelt stories, and a refusal to over-produce, has earned them a massive fanbase known as the “92%ers” (a running joke on the podcast). Their collaboration with Amazon and Wondery has given them the creative freedom to grow, leading to expansions into live shows, merchandise, and even possible TV projects.
“We just wanted to talk about football, life, and maybe roast each other a bit,” Jason said. “Somehow, people keep tuning in.”
“New Heights” resonates because it feels real. The Kelces’ secret? Staying true to themselves, being unscripted, and creating a space that feels like a family conversation - something fans connect with deeply.
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