MLS

Atlanta United drop hip-hop inspired 404 kit

The MLS side will wear the 404 kit for the first time in the home game against Nashville SC on 26 August.

Kevin C. Cox

Irish native who switched from the music industry to the world of sport moving from Universal Music to AS in 2017. A keen runner, soccer player and now discovering the world's fastest growing sport of padel. A fútbol fanatic covering LaLiga, MLS, Liga MX and other offbeat stories from the global game. Can always be found rooting for the underdog.

Update: Aug 22nd, 2023 11:54 EDT

The city of Atlanta (Georgia) has always been associated with creativity and over the past few decades has forged a rich seam in the global hip-hop scene giving the world the likes of Outkast, Ludacris, Future, Goody Mob, Gucci Mane and T.I.

Atlanta United drop hip-hop inspired 404 kit

To commemorate that hip-hop influence, the MLS club have combined with Germany sportswear giant Adidas to deliver the ‘404 Kit’. The side from Georgia were keen to pay homage to that “Golden Era” of 90s Atlanta, where the whole city rallied behind the strength of a culture that continues to evolve.

Uninfluenced by anything but itself 😮‍💨

The 404 Kit is on sale NOW ⤵️
— Atlanta United FC (@ATLUTD) August 22, 2023

Just like Tory Edwards, co-owner of Atlanta Influences Everything said: “The stars aligned. The only way you could have gotten what happened in Atlanta in the 90s is if you wrote it in a movie.”

Atlanta, the city that influences everything, still lives up to the vitality of the “Golden Era” which put forth an energy consequence to its own hospitality.