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Liverpool vs Real Madrid: The battle for supremacy on social media

The Stade de France in Paris hosts the most high profile game in domestic football as Liverpool and Real Madrid go head-to-head in the 2022 UEFA Champions League final.

Liverpool vs Real Madrid: The battle for supremacy on social media

Real Madrid’s coach Carlo Ancelotti and his Liverpool counterpart Jurgen Klopp are no strangers to one another with Saturday’s showdown set to be their 11th meeting in all competitions. Ancelotti edges the overall record from the previous 10 encounters with four wins to Klopp’s three.

Despite managing an Everton side far inferior to Klopp’s Liverpool, Ancelotti lost just one of his three Merseyside derbies during his season-and-a-half in charge of the Toffees.

Ancelotti certainly had Klopp’s number in the most recent of their battles, although the results of his two finals against English clubs in European competition have been mixed – the aforementioned shoot-out oss in 2005 and a 2-1 win two years later, both during his time with Milan and both against Liverpool.

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Social media stakes

Another off-field battle between both clubs is played out on mobile phones and computer screens as both clubs look to grow their global following via social media platforms with reaching a high profile European final destined to boost followers and audience for both the ‘Reds’ and ‘Los Blancos’.

A study across the main five social media platforms (YouTube, TikTok, Twitter, Facebook and Instagram) sees the Spanish side the clear winner with Liverpool only coming close to Madrid in terms of YouTube followers. Real Madrid’s total combined aggregate audience across the main five social platforms (294 million followers) is more than double that of the English side with a total of 114 million).

Social media followers

  • Facebook: 39M Liverpool-Real Madrid 111M
  • Instagram: 38M Liverpool-Real Madrid 117M
  • Twitter: 21M Liverpool-Real Madrid 42M
  • TikTok: 6M Liverpool-Real Madrid 16M
  • YouTube: 7,3M Liverpool-Real Madrid 7,8M