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Saudi Arabia

Vinicius Jr eyed by Saudi Arabia as billion-dollar deal agreed

Surj Sports Investment, which belongs to the Saudi sovereign wealth fund, reached an agreement to accelerate investments.

Surj Sports Investment, which belongs to the Saudi sovereign wealth fund, reached an agreement to accelerate investments.
Pedro NunesREUTERS

Saudi Arabia’s commitment to sport is expanding at a fearsome rate. Surj Sport Investment, the sports arm of the Saudi sovereign wealth fund (PIF), has signed an alliance with Enfield Investment Partners, another fund, in this case American, to identify further lucrative investment opportunities.

The Saudi idea is to find business opportunities in sports-related competitions, clubs, operations and media. This process has already been seen clearly in recent years.

The Spanish and Italian Super Cups are played there, in addition to many other soccer competitions. Golf, MMA, Formula 1, boxing and tennis have all been included. The World Cup to be held there in 2034 will be the icing on the cake of this million-dollar project.

Vinicius Jr considered next big target by Saudi Arabia

In the meantime, the Saudi league has been strengthened by first-class signings and the arrival of glittering stars. One of them, Cristiano Ronaldo, is about to sign a $200-million-a-year contract with Al Nassr.

His club is one of those financed by the PIF, along with Al Ahli, Al Hilal and Al Ittihad. This has allowed the likes of Neymar (recently linked with a move to MLS) and Benzema to join the local league, in addition to the Portuguese. One of the great desires, according to what has been published, is Vinicius Jr. The Real Madrid player is considered the country’s next big target.

With the new agreement signed between Surj Sports and Enfield Investment, unbelievable operations will be possible for the Saudis. The American fund has $4 billion at its disposal for investments in sports assets. Saudi Arabia’s strength and ambition are a great thing. Sport has found an economic lever like few others in the world.

Vini Jr is reportedly being eyed by Saudi to be the next big star to join the league.
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Vini Jr is reportedly being eyed by Saudi to be the next big star to join the league.Alberto EstevezEFE

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