Mexico’s stance on FIFA’s controversial plan heavily criticized

FIFA president Gianni Infantino has found himself at the centre of scandal after presenting the “Forward Enterprise” project, an initiative that seeks to create a subsidiary responsible for managing the World Cup’s commercial, sponsorship and broadcasting rights.

The proposal promises to generate millions of dollars in revenue for member associations, a prospect that has sparked concern across the international football community.

The project has already met significant opposition from several confederations, exposing a clear divide within global football. Critics view the initiative as an attempt to alter the sport’s traditional structure.

Unlike other organisations, the Mexican Football Federation (FMF) chose not to reject the proposal outright. Instead, it said it would review the project and “make the decision that is most appropriate”, signalling a more cautious and dialogue-oriented approach.

Meanwhile, CONCACAF, together with UEFA and the AFC, expressed firm opposition. The three confederations argue that transferring football assets to private investment funds would be inappropriate and warn that such a move could undermine the sport’s identity and governance worldwide.

The FMF’s position also prompted strong reactions in the media. Journalist Fernando Schwartz defended his independence, stressing that professional opportunities do not influence his opinions on the issue.

Other commentators joined the debate. ESPN analyst Javier Alarcón described the FMF’s stance as “regrettable and shameful, albeit predictable”, making clear his disagreement with what he considered a lack of firmness on such a controversial proposal.

Alejandro Gómez argued that the position reflects a traditional Mexican diplomatic approach, one characterised by avoiding a definitive stance in order to prevent conflict.

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Rubén Rodríguez also warned that the decision could create internal divisions within the FMF, particularly among different power groups, and that those tensions could ultimately have consequences for the federation’s leadership.

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