Brazil beats the USA in early ‘World Cup’: “it was much more enriching experience than we imagined”

A Brazilian grassroots women’s soccer initiative called “Estrelas” won the Street Child United World Cup – better known as the Social Projects World Cup – after defeating the United States in the final. The international tournament brought together young players from 25 countries and featured sports competitions, workshops, debates and activities focused on human rights, identity, culture, society and youth leadership. Global figures including Claudia Sheinbaum and Bonoattended the event.

“The Street Child World Cup was a far more enriching experience than we ever imagined,” said Camila Estefano, general manager of “Estrelas.” “The girls experienced profound exchanges, broadened their understanding of the world and are returning to Brazil more aware of the role they can play in their communities.” She added that soccer became a tool to strengthen leadership, empathy and a sense of belonging.

Estefano also emphasized the importance of winning the tournament’s “Shields” title in an environment where teamwork, respect and empathy carried as much weight as victory itself. “The girls understood that competing and caring for one another can go hand in hand,” she said.

The tournament, which recently concluded its fifth edition, aims to shine a light on the needs of children and teenagers living in vulnerable situations. According to John Wroe, executive director and co-founder of Street Child United, the initiative seeks to create a global platform where young people can advocate for issues such as identity, access to education, protection from violence and gender equality.

During the 10-day event in Mexico, athletes took part in daily meetings centered on listening, reflection and collective expression. The competition uses sports as a vehicle for social transformation, encouraging young people from different backgrounds to share their stories, challenges and perspectives. Mexico won the women’s “Cup” division as the host nation.

One of the standout features of the competition was the introduction of the “green card,” awarded to recognize positive behavior during games, including respect, teamwork, empathy, leadership and collective spirit. The initiative reshaped the traditional competitive mindset, encouraging athletes to value not only performance on the field but also the way they treated one another on and off it.

Upon returning to Brazil, the group brought home not only the championship trophy but, above all, a transformative experience highlighting the power of sports as a tool for education, social awareness and human development.

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