13 brands will be used by the 48 competing teams at the 2026 FIFA World Cup which kicks-off in Mexico City next week.

As is generally the case, the ‘Big 3′ of Adidas, Puma and Nike lead the way these three brands supplying kits for over 75% of all the participating national teams.

Adidas dominate supplying 14 competing sides and the general consensus among jersey enthusiasts is that the German brand has excelled this year with many of their jerseys getting both critical and commercial acclaim with the likes of the Curaçao away jersey becoming an instant ‘cult classic’.

Albiceleste lead the way in global sales

The Argentina home jersey is currently the top global #No1 selling jersey with the shirt flying off shelves faster than factories can print them.

The classic light blue and white striped effort features subtle, premium gold detailing on the chest and badge to celebrate their 2022 champions status. More importantly, because this is widely anticipated to be Lionel Messi’s final World Cup, fans and collectors worldwide are buying his name and number kit as a historic keepsake.

“El Tri” top North American sales

Mexico’s home jersey is a massive seller completely dominating retail spaces across the United States and Mexico.

Adidas hit a home run with the design, weaving a highly intricate, deep green retro Aztec-inspired pattern throughout the fabric. Backed by the massive dual-market demographic across North America and a deeply rooted jersey culture, it is a massive crossover hit for casual streetwear.

Cult hero

The Japan Away kit is the absolute runway winner of the tournament, experiencing a staggering surge in global fashion sales.

The shirt features a clean, minimalist white base with a striking, vibrant red/pink abstract flame pattern designed in collaboration with fashion-forward concepts, it has completely transcended the sport. It’s selling out instantly in lifestyle boutiques from Tokyo to Madrid due to the booming fashion trend where people wear it as a daily wardrobe piece.

The consensus is that for the 2026 edition of the FIFA World Cup, both Nike and Puma have taken their eye off the ball with Adidas clear winners when it comes to staying in soccer style this summer.

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