Shirt design
Create, don't follow
Adidas launches a place for fans and designers to participate in a design supercontest for the brand's biggest clubs.
It is the Creator Studio, an amazing opportunity for fans from all over the world to make their mark on their favourite club, and to be a part of the club’s history.
In the words of Real Madrid star, Gareth Bale: 'Madrid fans are some of the most passionate in the world and I’m particularly excited to see what the club’s winning kit design looks like.'
Under the slogan 'Create, don't follow', Adidas has launched www.adidas.com/creatorstudio, a place where fans and designers are empowered to express their own ideas on a kit for the brand's biggest clubs.
The supercontest will choose a first selection of 100 finalists among all the creations, and then a panel of players, designers and club legends will decide the winning design which will inspire the official third kit of the likes of Bayern Munich, Juventus, Manchester United and Real Madrid for the 17/18 season.