Manchester United left red-faced after Lukaku shirt own goal
Priced at 124.99 dollars, the Premier League club's new shirt was made available to US customers with the striker's name misspelt.
Having been in the headlines for his scoring exploits in Belgium's run to the World Cup semi-finals, a marketing own goal by his club has made Manchester United's Romelu Lukaku the focus of the attention for all the wrong reasons as the Red Devils get their pre-season tour of the United States underway.
2018/19 shirt advertised with Lukaku's name misspelt
United have been left red-faced after their US online store advertised their new home shirt with the striker's number nine and surname on the back - but with "Lukaku" accidentally written as "Lakaku", as can be seen in the image above.
"Lakaku" shirt sets US customers back 125 dollars
The name-plus-number version of the Premier League giants' 2018/19 season Adidas jersey, which was officially released this week, costs American customers of the club's United Direct website 124.99 US dollars (107.69 euros).
United to play five pre-season fixtures in the US
José Mourinho's men are due to play five games in the States, starting with a match against Mexican side Club América in Arizona at 04:00 CEST on Friday.