Super Bowl LV 2021

Super Bowl LV

Super Bowl LIV

Super Bowl LIV: the adverts that caught the eye last year

For 77 promotional slots, FOX took in a record 5.6 million dollars, and here we have a selection of those that grabbed the attentiion a year ago.

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Super Bowl LIV: the adverts that caught the eye last year

On Sunday 2 February 2020, Super Bowl LIV hit the Hard Rock stadium in Miami and saw the Kansas City Chiefs take the Vince Lombardi trophy after defeating the San Francisco 49ers. Ahead of Super Bowl LV, which sees the Tampa Bay Buccaneers trying to stop the Chiefs from retaining their title, we reflect on the adverts that went before.

Super Bowl LIV promotions

It's one of the biggest sporting events of the calendar and one that has so many eyes on it that even the half-time show and adverts that go alongside it are big, big business.

We saw Jennifer López and Shakira strut their collective stuff at the break, while millions of dollars was spent by brands looking for their few seconds in the global spotlight. FOX sold 77 promotional slots for a record price of 5.6 million dollars.

Here are some of those that stood out...

Bryan Cranston in The Shining

Rick and Morty for Pringles

A Doritos classic

Hyundai for Chris Evans and John Krasinski