Spotify Camp Nou only worth €5 million to Barcelona until 2025
The reported €280 million sponsorship deal over the next three years could be reduced to €187.5 million.
According to Sport and 2Playbook on Wednesday, Spotify will only pay €5 million for the naming rights to Barcelona's Camp Nou stadium until 2025. The sponsorship deal between the parties has not yet been made official. When the partnership kicks in, the name of the stadium will be Spotify Camp Nou, as reported by RAC1.
Spotify to buy Camp Nou naming rights
RAC1 had announced that Barça would be paid €280 million for three years, but other media outlets are starting to reduce that figure. Catalan outlet Sport claims that Barcelona will receive €225 million over three years, at €75 million per season. It would generate €65 million for the men's and women's first team shirt, €5 million for the back of the training shirt and €5 million for the Camp Nou naming rights.
Barcelona are also planning on playing a season at the Estadio Olímpico Lluís Companys in Montjuïc as work begins on renovating Camp Nou. There remains the possibility of Barça finalising a deal with Spotify beyond 2024 that will bring in €400 million over the next 20 years.
2Playbook claims that the deal will not exceed €62.5 million per season; €57.5 million for the shirt and €5 million for Camp Nou. This would then mean that the Barça shirt would lose value. The current partnership involving Rakuten-Beko-Stanley gives the club a total of €68.5 million.
According to various sources, the agreement in principle with Spotify was one of the reasons for Ferran Reverter's resignation as CEO of the club. Reverter was convinced that Barcelona should get a higher sum from the Spotify deal. It is now a waiting game as Barça look to announce the final agreement with the Swedish company and provide the figures.