Hailie Jade Mathers, daughter of Eminem, launches clothing line

Hailie Jade Mathers, daughter of rapper Eminem, is getting into the clothing game.

The 27-year-old announced the launch of a new clothing line in conjunction with her ‘Just A Little Shady’ podcast.

Hailie shared a get-ready-with-me video with her followers on Instagram to deliver the news. In the video, she applies makeup while talking about the new line that is associated with her hit podcast.

“Get ready with me to launch my very first merch line,” she says while donning a crewneck sweater from her debut collection.

She also added that she’s “been working on this for like, almost a year at this point”, and that she “wanted to make sure that whatever we put out was not gonna only be super comfortable and cute but also could be worn as just a regular clothing line.”

Mathers end the video by videotaping herself pushing the website live, clicking the button, and saying, “It’s official!”

The collection includes sweatshirts, caps, T-shirts and sweatpants in colors like tan, black, white and cream, with items ranging in price from $33 to $63.

The news comes after Page Six reported last summer that Mathers had filed a trademark application to sell clothing under her newly launched entertainment brand, Hailie Jade, LLC.

Mathers also recently got engaged

News of Mathers’ new clothing line comes after her and boyfriend Evan McClintock - who models designs from the clothing drop - announced their engagement back in February.

The couple met while attending Michigan State University and have been together since 2016.

“casual weekend recap… 😭💗 2.4.23 💍 i love you @evanmcclintock11,” she captioned a post on Instagram.

Mathers then shared three photos from her special day with her three million followers, including a picture of McClintock down on one knee, as well as one of the couple popping a bottle of champagne.

“😭😭😭 couldn’t be happier for the two of you🍾can’t wait do this chapter of life with you guys❤️,” commented her sister Alaina Marie Scott.