Fashion
Rihanna leaves little to the imagination to promote her lingerie line for Valentine’s Day
The artist created her label Savage x Fenty in 2018, a brand that promotes body positivity and inclusivity.

Since its launch in 2018, Savage x Fenty, the lingerie brand created by Rihanna, has transformed the intimate fashion market.
The brand stands out not only for its innovative designs but also its unwavering commitment to inclusion, diversity, and female empowerment. By challenging traditional industry stereotypes, Savage x Fenty has become a trailblazer in representing diverse bodies and races, offering products that celebrate beauty and sensuality in all their forms.
Savage x Fenty’s approach goes beyond inclusivity—it emphasises the fusion of comfort and sensuality. Each piece is crafted to make the wearer feel confident and elegant. From bras and panties to corsets and bodysuits, the collections are adorned with intricate details such as lace, sheer fabrics, and luxurious finishes, all while prioritising comfort.
Rihanna has repeatedly stated that her mission is to empower women and help them feel at ease in their own skin. This philosophy is evident in the brand’s focus on accessible and functional designs. Her Valentine’s Day collection is no exception, and Rihanna herself has posed confidently to showcase its most sensual pieces.
Since its inception, Savage x Fenty has enjoyed remarkable market success. Within its first few months, the brand generated over $100 million in sales, signaling its instant popularity. The company has rapidly expanded, launching special collections for occasions like Valentine’s Day and Christmas, and collaborating with prominent figures in fashion and entertainment.
Savage x Fenty has redefined lingerie, proving it can be much more than just clothing—it can be a powerful medium for transforming self-perception and societal views. As Rihanna continues to push the boundaries of the industry, Savage x Fenty remains a beacon of inclusive fashion and female empowerment, with its influence poised to grow for years to come.
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