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Rosalía and Coca-Cola release limited edition flavor

The Grammy-winning artist posted the collab with the drink company on her Instagram stories

Por primera vez, Rosalía se presenta en vivo en Colombia.
Mariano RegidorGetty

Rosalía’s latest collab isn’t a song, it’s also a new Coca-Cola flavor. The Grammy winner recorded herself drinking the new flavor, called simply “move” in a recent TikTok.

The release of the new coke flavor also comes with a new single called ‘LLYLM’ released in January that the artist released to promote the Coca-Cola collab.

While the drink doesn’t have a traditional flavor, such as Cherry or Vanilla, Coca-Cola says that “Move is a tribute to the different faces of transformation, mixing a great, but familiar Coca-Cola taste with both bold and delicate flavors.

A transformational drink

The new flavor comes in pink and black packaging, matching Rosalía’s aesthetic and the transformational theme of the collab. It also features doodles drawn by the artist herself.

Fitting in with the theme of “transformation” the promotional song ‘LLYLM’ also features Rosalía’s first time singing in English for the chorus, switching between English and Spanish throughout the song.

The collectible bottles and cans of the limited edition flavor also have scannable QR codes allowing fans to access Coca-Cola Creations Hub, an interactive metaverse experience where users can receive a “metaversion” of themselves.

“I’m so excited for this co-created drink launch with Coca-Cola,” the artist said in a statement from Coca-Cola. “I hope everybody enjoys this journey of music, flavors and creation as I did. I had a lot of fun creating LLYLM and this collaboration with Coke.”

An online auction will be held on the hub, where fans will have the opportunity to bid on items that “Rosalía credits with inspiring her transformation”, including a tour outfit, poster, and other memorabilia. The proceeds will go to the Antonio Gala Foundation, a Spanish organization that provides residency opportunities to young creatives.

Where can you buy Coca-Cola Move?

The new flavor was released on February 20, in both the United States and Canada. A zero-sugar option will also be available.


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