The new Taco Bell location aiming to compete with McDonald's: Tacos won't take center stage!
At the new Taco Bell, it might never be Taco Tuesday, but you can buy coffee and drinks. This is the fast-food chain’s new concept in California.
When we think of Taco Bell, what comes to mind are, of course, tacos. But also burritos, quesadillas, wraps, and nachos. Not necessarily coffee, milkshakes, and iced teas. However, the fast-food brand wants to change that with its latest launch: Live Más Café.
Taco Bell’s new concept features a menu focused on beverages. It’s a concept aimed at competing with other fast-food chains like McDonald’s, which last year opened a similar café, CosMc’s. This marks Taco Bell’s entry into a market dominated by Starbucks and Dunkin'.
What products are sold at Taco Bell Live Más Café?
The main products will be drinks. Taco Bell has recently been expanding its beverage options. At Live Más Café, you’ll find their already popular Coffee Chillers and Churro Chillers, Agua Refrescas (a green tea-based drink with fruit pieces), and new coffee varieties added to the menu.
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Additionally, classic food items like tacos, burritos, quesadillas, nachos, and others from a value menu will also be available.
According to a statement from Scott Mezvinsky, President of Taco Bell, “This innovative pilot concept is all about expanding the boundaries of what Taco Bell can be, creating a dynamic space where guests can experience our bold flavors in new and exciting ways.”
World's first Live Más Cafe concept Taco Bell opened today in San Diego County pic.twitter.com/gz9qTTFVhe
— jub.gay on bsky (@frogpilled_jub) November 20, 2024
Where is Taco Bell Live Más Café located?
For now, the company has only opened one location, and it’s in California—specifically in Chula Vista. The grand opening took place on December 9, but the company plans to expand this concept in the future.
Currently, you can find it at 1548 E H Street, Chula Vista, CA, and it’s open from 7 AM to 3 AM. Time will tell how this test run performs and whether the concept will spread to other parts of the country.
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*This article was written in Spanish and translated with the help of AI.
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