Tomato ketchup smoothie? You read that right: Here’s what we know about Heinz’s new drink
Did Heinz just invent something Spain has been drinking for years?
In an not unexpected turn of events, Heinz has come up with a new collaboration. This time, Smoothie King have partnered together with the sauce brand to launch the world’s first-ever Tomato Ketchup Smoothie, a twist on the viral internet question: “If tomatoes are fruit, is ketchup a smoothie?”
Heinz was inspired to answer the longstanding internet debate in the only way they know how—by turning it into a limited‑edition product that they can sell.
Kraft Heinz exec Angie Madigan said in a statement: “The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes.”
There is only one @mustard
— Heinz US (@HeinzTweets) February 10, 2025
It has to be #Heinz #MUSTAAAAAARD pic.twitter.com/R9yRQjGBvF
“The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together. And like it does for any food – from burgers to fries to eggs – the slightly sweet and tangy taste of Heinz Ketchup elevates this traditional fruit smoothie to new heights,” she added.
Heinz themselves explained that their new idea “launches during tomato harvest season, when Heinz tomatoes are perfectly ripe and ready for enjoyment, and during the dog days of summer heat, when refreshing smoothies are a must to cool off.”
The ingredients, according to the company, include: “HEINZ Tomato Ketchup Smoothie blends sweet Acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries with the unmistakable taste of HEINZ Simply Ketchup.”
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Heinz Tomato Ketchup Smoothies will be available to willing customers for $5.70 as of Wednesday, Aug. 6, at a huge number of Smoothie King locations across the United States.
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